The Korean K-beauty market, in English, every Monday.
Klio watches Naver, Korean Instagram and TikTok, and Olive Young — then tells you what’s coming in the market, what your competitors are about to do, and the one move to make about it.
Built in Seoul · Free closed beta · No card required
The problem
Your competitors’ biggest moves happen in Korean, weeks before they surface in English.
Your competitors are moving in Korean.
Their pricing changes, launches, and social buzz happen on Naver and Korean social — weeks before they reach English.
Manual tracking is slow and incomplete.
Checking 10 competitors' Naver pages, blogs, and social feeds every week takes hours and you still miss most of what matters.
Enterprise tools weren't built for you.
Crayon and Klue charge $30,000/year and require a full-time analyst. That's the wrong product for a brand under 100 people.
The product
What Klio does
- Reads Naver, Korean social, and Olive Young first — then global blogs and the wider beauty press.
- Tracks the whole market — rising ingredients, formats, and shelves — not just the competitors you pick.
- Uses Claude AI to tell you what's coming next, not just what already happened.
- One clear briefing that ends in your next move. Set up in 3 minutes, free in beta.
The product, in your inbox
What lands in your inbox every Monday.
A sample briefing for a fictional K-beauty brand on Amazon US, watching its core competitors. The brands are real; the events shown are illustrative, not this week’s actual news. Styled exactly the way the real email arrives.
Sample briefing — illustrative
KLIO
Week of May 12
Korea this week
The move
Lock your essence pricing on Amazon US this week — before COSRX’s Olive Young “1+1” bundle reprices the category. The bundle masks an 8% Korean list hike on its Naver smartstore that will surface on US listings within two weeks. Move now; repricing after COSRX is reacting, not leading.
What’s coming
PDRNis taking over the category — now in 33 of Olive Young’s top 50 longevity SKUs, second only to hyaluronic acid. Even though it isn’t a brand you track, a barrier-only story will read dated by Q4. Market-wide shift — line up a regeneration SKU.
Anua teased a Heartleaf 77 toner reformulation for July (40K likes in a day; Hwahae already running breakdowns) — a relaunch tends to pull the whole toner category up a tier.
Some By Mitook Olive Young’s “필수템” (must-have) editorial shelf, and SKIN1004 posted a US-fulfilment notice on Naver — both point to tighter US price parity from late June.
Your watchlist
- Pin your June Amazon pricing before COSRX’s bundle reprices it.
- Brief your supplier on a PDRN / regeneration SKU now — the category is moving without you.
- Be ready to respond to Anua’s July reformulation within 72 hours.
Sample briefing — illustrative. Real briefings are generated from live, public data about the specific brands you choose to track.
Who it’s for
Brands using Klio today
- K-beauty brands on Amazon US tracking COSRX, Anua, and Some By Mi.
- Korean skincare houses watching Olive Young placement and Naver sentiment week to week.
- Global beauty buyers spotting which K-beauty brands break out in Korea before they reach the West.
- Adjacent Korean consumer brands — K-food and K-content — running on the same engine.
Why Klio for global brands
Built for you, not for the Bay Area.
Built in Seoul
Founder based in Korea. Briefings written in the voice you'd actually want to read.
Written in English, on purpose
Klio reads the Korean-language web — Naver, Korean social, Olive Young — so you don't have to. Every briefing arrives in clear English, built for global operators who compete with K-beauty but can't read Korean.
Pricing
Free while we’re in beta.
Klio Brand
Freeclosed beta
No charge. No card. Approved accounts only.
- 10 competitors tracked
- Daily scanning across 7 public sources
- AI-classified event dashboard, live
- Weekly Monday briefing email
- Welcome briefing within 15 minutes of approval
- Free during the closed beta
We’re onboarding founders in batches so every briefing is properly tuned. Request access and we’ll email you the moment you’re in.
Questions you’ll ask
The five things every CEO asks first.
How is this different from hiring an analyst or using Crayon?
Crayon costs around $30,000/year and assumes you have a full-time competitive-intelligence analyst to operate it. Klio runs itself — the AI does the reading, classification, and summarising. You get the output, not another tool to manage. And right now it's a free closed beta.
How much of my time does it take?
None to start — sign in and Klio is already reading the Korean market for you. Optionally add a few brands to track closely, then one briefing every Monday. No dashboards to babysit, no weekly review meeting required.
Where does the data come from?
Only public sources: competitor websites, Naver, pricing pages, blog/RSS feeds, Instagram, TikTok, and the wider global press. Klio reads what anyone could read — it just reads it for you, every day, and writes you a summary.
What does it cost right now?
Nothing. Klio is in a free closed beta — no charge, no card, no contract. We're approving accounts in batches so every briefing is properly tuned. If we introduce paid plans later, we'll tell you first and you'll never be charged automatically.
Is my data private?
You only tell Klio which public brands to watch — nothing about your own company, customers, or roadmap is shared with the model or stored. Briefings are generated from public competitor data only.
We’re building Klio in Seoul because competitive intelligence shouldn’t cost a Korean brand $30,000 a year and a full-time analyst to operate.
If you’re a brand selling abroad and you can’t tell us what your three biggest competitors did last week, Klio is for you. It’s a free closed beta right now — try it, and tell us what would make it indispensable.
— The Klio team · Seoul
Read the Korean K-beauty market in English — starting this Monday.
Three minutes to set up. One email every Monday. Free closed beta.